Tips for Planning a Successful Mobile Marketing Tour

Mobile marketing tours can be incredibly lucrative business strategies for companies across a variety of industries. As with any marketing event, however, they require a significant amount of planning and preparation to be truly successful. In fact, a mobile marketing tour may require more preparation than some other marketing strategies, as more moving parts must […]

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Reasons to Use an Experiential Marketing Vehicle

In recent years, experiential marketing vehicles have surged in popularity, and with good reason. Companies and consumers love the unique experience brought about by experiential marketing vehicles. Whether they take the form of a pop-up shop, mobile showroom, or custom airstream trailer, you can’t go wrong with this marketing tactic. Below are a few reasons to use […]

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The History of Experiential Marketing

Pop-up shops and mobile marketing vehicles may seem like a recent trend, but the history of experiential marketing is long and rich. As far back as the 1920s, companies have seen the benefits of engaging with consumers face-to-face and providing them with a unique marketing experience. Initial Uses Mobile showrooms and displays were first developed for the entertainment industry to […]

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