Close

What You Need to Start a Mobile Business

Mobile businesses have become increasingly popular in recent years. In an era where technology and social media reign supreme, mobile businesses prove that there’s still something to be said for face-to-face interactions. Businesses that follow this format seek out their customers directly, rather than waiting for them to take the first step, and they provide […]

Read More

How Do You Measure Experiential Marketing ROI

Experiential marketing events can be incredibly beneficial additions to your company’s business strategy. This form of marketing can yield many of the same benefits as various other marketing strategies, if not more. However, unlike some other marketing strategies, measuring the success of an experiential marketing campaign is a bit more difficult. Success often looks different […]

Read More

Tips for Planning a Successful Mobile Marketing Tour

Mobile marketing tours can be incredibly lucrative business strategies for companies across a variety of industries. As with any marketing event, however, they require a significant amount of planning and preparation to be truly successful. In fact, a mobile marketing tour may require more preparation than some other marketing strategies, as more moving parts must […]

Read More

Reasons to Use an Experiential Marketing Vehicle

In recent years, experiential marketing vehicles have surged in popularity, and with good reason. Companies and consumers love the unique experience brought about by experiential marketing vehicles. Whether they take the form of a pop-up shop, mobile showroom, or custom airstream trailer, you can’t go wrong with this marketing tactic. Below are a few reasons to use […]

Read More

The History of Experiential Marketing

Pop-up shops and mobile marketing vehicles may seem like a recent trend, but the history of experiential marketing is long and rich. As far back as the 1920s, companies have seen the benefits of engaging with consumers face-to-face and providing them with a unique marketing experience. Initial Uses Mobile showrooms and displays were first developed for the entertainment industry to […]

Read More